Globe Telecom
Globe Telecom believes that the greatest contribution
that it can make to poverty alleviation is through
sustained corporate social responsibility programs.
This is in line with its effort to ensure that the
economic, social and environmental impacts of these
involvements are positive. And that one of the better
ways to participate in national development would
be the effective use of its core products and services
to uplift the lives of marginalized Filipinos.
"One of the best contributions we can make as
an organization would be the creation of products
and services that are affordable by the mass market
consumers," says Globe Telecom president Gerardo
C. Ablaza Jr. "And ideally that could create
jobs and entrepreneurship opportunities while supporting
local leadership and community cooperation. This would
involve making every effort to enhance the positive
multipliers of our business where we invest and operate.
Ablaza said that Globe has affirmed that its community
investment must move beyond philanthropy and be integrated
into its core business strategy and business execution.
This is the reason wny in 2004, the company launched
its integrated CSR program called Globe Bridging Communities
or Globe BridgeCom.
Globe's BridgeCom sa Bayan is one of the key components
of this integrated CSR Program. It provides community
leadership and entrepreneurship training and livelihood
opportunities for four groups of stakeholders: barangay
officials, micro-entrepreneurs, micro-finance officers
and families of overseas Filipino workers. These are
some of stories of real people whose lives have been
touched by Globe's BridgeCom sa Bayan.
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Natty Ramos, Sitio
Bagong Barrio, Malweg, Victoria, Tarlac
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Natty Ramos had always wanted to
expand her simple sari-sari store
business but didn't know quite how
to. Then she attended a BridgeCom
sa Bayan training session organized
by Globe in partnership with ABS-CBN
Bayan Foundation.
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Melanio Fuentes,
Barangay Captain, Barangay Caputian, Malalag,
Davao del Sur
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The 12 members of the women's organization
of Caputian runs a small bakery.
Because of the BridgeCom sa Bayan
training, they were able to expand
their product offerings from only
one bread to banana chips and camote
chips and strings. They were also
able to learn the basics of hygiene
and proper handling of food.
read
full story |
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